TJM Case Study
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MONTHLY SEARCH VISITORS
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ORGANIC REVENUE LIFT
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The Challenge: The Jacket Maker wanted to create more awareness around their custom leather jacket options through a comprehensive pillar and cluster content strategy targeting leather jacket enthusiasts.
The Solution: We developed a 6-month content strategy focused on establishing The Jacket Maker as the definitive authority in custom leather jackets. The approach centered on addressing every stage of the customer journey: from leather jacket education to style guides to care instructions.
The Results: The Jacket Maker saw a 20% increase in sales after 30 published articles, which was directly attributed to the written content. Monthly organic traffic grew to 4.5K visitors, with many articles ranking on page one for competitive leather jacket keywords.
The 6-month content series was a game changer for our custom leather jacket line. Not only did we see consistent traffic growth, but our custom orders increased significantly. The strategic approach to pillar content established us as the go-to resource.